Dondis Basic Elements: Poster Design

This is one image example in the area I am interested in, Poster design

Source : http://grainedit.com/tag/modern/

Line:

This element is highly ACTIVE in this design.

First of all, what it expresses is a rapid movement.

If we recognize a dot as the basic element here, those line is made up from their movement and motion.

Since they are smooth and straight toward their direction, they seem to be a swift stream.

Another element in those line is planning and representing visual construction and architecture.

That is because we can see something in here.

Direction:

The next element I can notice here is direction.

It has three individual visual directions, the horizontal-Vertical, the curve, and diagram.

The H/Z visual direction is associated with a relationship between architectures and their environment: we can see construction's stability.

The diagram is communicating to its movement and motion, and the curve directions smooth them.

Dimension:

It is also one of the largest elements which tricks our eyes.

This 2-D poster seems to be a 3-D perspective: this illusion is created by Dimension.

There is a vanishing point, which makes the depth.

And, those elements makes it a real construction.

Syntactical Guideline to Design

The first example is a poster which uses syntactical guidelines well. This might be created to tell what "Design" is, so I think it has an effective relationship to the goal for the work and their targets. 

To begin with, its design is all stress, diagonal, and the typography is also strong diagonals. This diagonal design includes the elements between simplicity and complexity, and regularity and irregularity. Its purpose can be to convey the message the design's motion, imagination, and expression. The other feature of this design, the typography is sharpened, in order to let the viewers focus on it. This is really effective. 

The next picture is somewhat failing to relate to the goal and targets.

It does not appreciate syntactical guidelines. There is no balance - Vertical and Horizontal relationship - , no emphasis and interests, and no attraction and grouping. Besides, it is ambiguous structure, neither leveling (achieving balance/harmony/stability) nor sharpening (focus and stress).

I could see it is a design all about toys, but do not get which toys I need to focus on. If no toys need to be emphasized, it should be applied with harmony or a firm structure.

Fine and Applied Art

This is my example of an object that has a value of both fine and applied art. 

・ A crock as its utility

・ Telling what time it is by the numbers and the hands as its functionality

・ Nature of beauty

- the crock board is made of a stone

- the surrounds represents flowers and leaves

- the light of the sun 

- the land/earth

・ It communicates the symbol of nature: everything around us is created by nature

・ Representation that there is nature with life (our time=crock)

・ Color presentation fascinates our vision

・ Those shapes such as the crock board and the crock itself is interesting, also might represent the symbol of nature