Syntactical Guideline to Design

The first example is a poster which uses syntactical guidelines well. This might be created to tell what "Design" is, so I think it has an effective relationship to the goal for the work and their targets. 

To begin with, its design is all stress, diagonal, and the typography is also strong diagonals. This diagonal design includes the elements between simplicity and complexity, and regularity and irregularity. Its purpose can be to convey the message the design's motion, imagination, and expression. The other feature of this design, the typography is sharpened, in order to let the viewers focus on it. This is really effective. 

The next picture is somewhat failing to relate to the goal and targets.

It does not appreciate syntactical guidelines. There is no balance - Vertical and Horizontal relationship - , no emphasis and interests, and no attraction and grouping. Besides, it is ambiguous structure, neither leveling (achieving balance/harmony/stability) nor sharpening (focus and stress).

I could see it is a design all about toys, but do not get which toys I need to focus on. If no toys need to be emphasized, it should be applied with harmony or a firm structure.