Here is two example of the field which I am interested in.
Source: http://www.paul-rand.com/posters.shtml
Poster Design
Balance
Simplicity
Unity
Economy
Boldness (graphic) Subtlety (Typo)
Accent
Flatness
Singularity
Simplicity
Unity
Economy
Boldness (graphic) Subtlety (Typo)
Accent
Flatness
Singularity
Source: http://thelitconnection.wordpress.com/2008/05/28/cover-art-deja-vu/
Book Cover Design
Balance
Symmetry
Irregularity
Fragmentation
Subtlety
Accuracy
Depth
Even though both examples consist of the same visual techniques, they are quite different. This is because of their combination of such a visual technique. They are both well-balanced, with invisible center axis suspending right and left sides. However, as their basic elements, while one is very flat and simple image (caused by techniques such as Unity and Simplicity), another is actual picture with depth and pretty much a lot of things going on. This is effected by lightning and shading, and makes each of them natural appearance or not. Also, despite of that they includes subtle typography, their first impression is different because their primary image are opposite; Subtlety vs. Boldness. The first picture (Boldness) is an obvious presentation with confidence, whereas later one (Subtlety) is very delicate picture, which causes to express their characteristics of contents.
Symmetry
Irregularity
Fragmentation
Subtlety
Accuracy
Depth
Even though both examples consist of the same visual techniques, they are quite different. This is because of their combination of such a visual technique. They are both well-balanced, with invisible center axis suspending right and left sides. However, as their basic elements, while one is very flat and simple image (caused by techniques such as Unity and Simplicity), another is actual picture with depth and pretty much a lot of things going on. This is effected by lightning and shading, and makes each of them natural appearance or not. Also, despite of that they includes subtle typography, their first impression is different because their primary image are opposite; Subtlety vs. Boldness. The first picture (Boldness) is an obvious presentation with confidence, whereas later one (Subtlety) is very delicate picture, which causes to express their characteristics of contents.
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